We are going to embark upon a journey through the world of e-myths and debunk them to help you avoid falling into the e-myth trap.
First, let’s take a minute to talk about what an e-myth is. An entrepreneurial myth, or e-myth, is an assumption that anyone can succeed at business with:
This sounds great, but it is just not realistic. Think of starting a business as a marathon. Sure, everyone starts of the gate at a record pace, but after a few miles, people start slowing, and some drop out entirely. Building a successful business takes stamina and agility.
The reality is that there are many different facets to a successful business and none of them can be ignored if you plan to find success.
Let’s take a minute to talk about the entrepreneurial seizure. This defines the roller coaster of emotions that comes with starting, nurturing, and the potential failure of a business.
The emotions that occur, in order, are:
This is usually caused by the e-myths and assumptions we talked about. You can get your hopes so high on the instant success that even the smallest lag and you are sent into an emotional tailspin. This is also brought on by the stark realization that you can’t do it all and will need help in the areas you don’t even know about yet. Now, faced with limited choices you may feel like you need to back out and hide, but don’t do this.
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