Mortar Makes it Happen
Today we are going to examine the three keys to business development and how you can put the right bricks in place to build a solid foundation. There are three main areas of business development: Innovation Quantification Orchestration If done well these three areas will help you build a solid foundation for your business. Let’s […]
We Go Round and Round and Round
The biggest area of turn-key businesses is franchises. There is a franchise for ever industry in the world. They are fairly easy to acquire and come with a pre-packaged, easy-to-assemble system. McDonald’s is a prime example of a franchise business, more specifically a 12-figure, 38,000 franchises example. There are a few things we are going […]
Expand the Life of Your Business
Today I’m going to talk about the life cycle of a business and how to get the most out of each process while also extending the lifespan of your business. The four different stages of a business life cycle are: Infancy Adolescence Growing Pains Maturity We’ll talk a little about what each of these […]
Coral Your Crew!
Today I’d like to chat about the different types of support staff you need and what makes them so important. There are essentially three key roles that need to be filled to set your business up for success: • The Technician• The Manager• The Entrepreneur All of these roles need to be played simultaneously by […]
Are You Aiding & Abetting E-Myths?
We are going to embark upon a journey through the world of e-myths and debunk them to help you avoid falling into the e-myth trap. First, let’s take a minute to talk about what an e-myth is. An entrepreneurial myth, or e-myth, is an assumption that anyone can succeed at business with: Desire Some capital […]
PR Equals Free Publicity
There are three key areas of public relations you can use to boost your advertising results ten-fold over your paid advertising. The key to public relations lies in: Public relation or publicity Merchandising Promotions With a solid plan in place that encompasses all these areas, you’ll have a great approach to use public relations in […]
How Well Do You Know Your Vendors?
It’s essential to build relationships with your vendors and those around you can bring in new customers/clients and increase awareness of your company branding. The people you work directly with on your products and services are really the ones with the most to gain when you find success. By taking the time to get to […]
Turn Prospects Into Customers Overnight
Today I’d like to talk about how to turn prospects into customers and retain them for future marketing. While your marketing is doing its job, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be: Inviting […]
Direct Response or Bust
Direct response marketing is marketing that demands a direct response from your potential customers. This type of marketing is used to answer questions, and present your branding, products, and the reason you do what you do. Customers love this, as they are offered the opportunity to respond, whether that be in the way of signing […]
Make it Pop
There are 5 major components to good advertising copy (The order of these is essential to success): Command Attention Showcase Benefits of Products/Services Prove the Benefits Persuade People to Embrace the Benefits Call to Action Advertising is sales in print. So, you need to think about the unique benefits your products/services offer and showcase that […]