Today I’d like to talk about how to turn prospects into customers and retain them for future marketing. While your marketing is doing its job, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:
The biggest fear of most new customers is the dread of buyer’s remorse. You want to avoid this at all costs and this should be mitigated if you’ve provided a quality product/service that delivers on the marketing claims you’ve made.
However, this can still occur. There are two ways to deal with this:
These offers alone will also mitigate buyer’s remorse because the customer will trust you more, just for offering these things.
There is a number of other ways to turn a prospect into a customer:
The options really are as limitless as you make them. You can use these or other ideas to find what works best for your business, products/services, and target market. Remember this…
“By making it inviting, easy, informative, non-threatening, educational, inspiring, and fun to do business with you, you’ll loft your company above the competition.” Jay Abraham
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